01 September 2009

Historic event - Disney buys Marvel

I didn't believe this when I saw it, Disney has bought the Marvel Group for US$4 billion (for slightly more than half of what they paid for their previous big ticket item - Pixar).

This is the article from Yahoo!

Spider-Man joins Micky Mouse as Disney buys Marvel

"WASHINGTON (AFP) - - The Walt Disney Co. added "Spider-Man," "Iron Man" and the "X-Men" to its vast cast of characters on Monday with a surprise agreement to buy Marvel Entertainment Inc. for some four billion dollars.

The deal, Disney's biggest since its acquisition of animation house Pixar three years ago, will combine the comic book giant and its huge stable of action heroes with the entertainment empire of Mickey Mouse.

"Adding Marvel to Disneys unique portfolio of brands provides significant opportunities for long-term growth and value creation," Disney president and chief executive Robert Iger said. "We are pleased to bring this talent and these great assets to Disney."

Disney and Marvel, in a joint statement, said that Marvel shareholders would receive a total of 30 dollars per share in cash plus approximately 0.745 Disney shares for each Marvel share they own.

It said that based on the closing price of Disney stock on Friday, the transaction value is 50 dollars per Marvel share or approximately four billion dollars.

Shares of Marvel soared 25.36 percent in New York and were trading at 48.45 dollars near the close of trading. Disney shares were trading 2.61 percent lower at 26.14 dollars.

The deal, which caught analysts and the market by surprise, was announced shortly before the opening bell on Wall Street.

Besides "Spider-Man," "Iron Man" and the "X-Men," Marvel's cast of over 5,000 characters includes "Captain America," the "Fantastic Four" and "Thor."

Marvel chief executive Ike Perlmutter said Disney is "the perfect home for Marvels fantastic library of characters given its proven ability to expand content creation and licensing businesses.

"This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disneys tremendous global organization and infrastructure around the world," he said.

Disney and Marvel said Perlmutter would continue to oversee the Marvel properties, which include Marvel Studios, Marvel Animation and Marvel Comics.

Perlmutter will "work directly with Disneys global lines of business to build and further integrate Marvels properties," their joint statement said.

Disney and Marvel said the boards of directors of both companies have approved the transaction but it still needs the green light from US anti-trust authorities and Marvel shareholders.

Iger said the companies hope to conclude the deal by the end of the year.

He compared the purchase of Marvel to Disney's 2006 acquisition of Pixar Animation for 7.4 billion dollars, saying it presents "similar opportunities."

Pixar is the San Francisco-area studio behind such hits such as "Toy Story," "A Bug's Life," "Finding Nemo," "Ratatouille," "WALL-E" and "Up."

The agreement drew a thumbs-up from most analysts.

"Strategically, we view Marvel as a good fit for Disney," said Hale Holden of Barclays Capital. "We expect Disney to drive synergies across the Marvel characters at its parks and cable networks."

Standard and Poor's announced however that it was putting Disney's long-term 'A' corporate credit rating and short-term 'A-1' rating on credit watch with negative implications.

"In our view, Disney may need to issue debt to supplement its cash for this transaction," the ratings company said.

Marvel is celebrating its 70th anniversary this year. It was founded in 1939 as comic book publisher Timely Comics.

Besides comics, Marvel characters also feature in movies, animated features, videogames and toys such as action figures."

Original article can be found here.

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