29 May 2012

Not-for-sale 立体ユニワロンPOP (ie: inflatable "3D" Unicron POP) promotional display for Transformers: The Movie (1989)

I'm not one for picking up strange and odd paraphernalia, but then when I went to my usual shop on my day off, I was disappointed that there were "no new Transformers in this time", but "just this paper base like thing".


"Oh, but it has already been delivered to the Yau Ma Tei store."

"Ok, I'll go there and have a look", I said, half the time expecting to find another Japanese S.T.A.R.S. set, which I really like and would have bought another of.

So I got there and the other shop-guy pulled out this large squarish cardboard thing. And I was like, "hur, what's that?". He opened it up and I saw what it was - yes, I did recognise it from pictures I saw from Alex Bickmore's site years and years ago.

What was it? It's the Not-for-sale 立体ユニワロンPOP (ie: inflatable "3D" Unicron POP) promotional display for Transformers: The Movie (1989). Pretty nifty, yeah. And it was unopened and unused too.

Ok, deal, sold!

Far as I know, there are not more than 3 known sets of this in the world. 

The first is of course the set over at TF Archive; the second belongs to the brothers TF@TM over at Transformers At The Moon; and the third is this particular set. Far as I can tell, my set is the only known unassembled set (of course, other sets could be discovered going forward). In other words, this is as rare, if not rarer than most run-of-the-mill Lucky Draw Transformers.

Here is the outer carton packaging.

The unused contents.

Instruction sheet - showing the store execs how to set up and display this piece in Japanese toy shops in times past.

This here is the "POP Unicron", which is a kind of balloon that is supposed to be inflated. In a manner of speaking, this was probably the very first Unicron toy, and it's vintage too.

TFTM advertising - far as I can tell, Japan is playing the "International English version of TFTM".

In Dolby Surround sound too.

English language version with Japanese subtitles - wonder whether Spike said "shit" in the 'International version', shit being an international enough expletive.

Made by Takara.

Sunbow Inc stamp too, which says 1986, the year that TFTM was released in cinemas in North America. The Takara Stamp however, says 1989, which is the year that TFTM was released in Japan for Japanese audiences. Therefore, this store display is probably from the year 1989 too.

Hope you enjoyed the photos in it's unused state. E is intending to open it and use it for display, woot!

~ HD


  1. In. Sane.

    Did the store owner happen to say where they got it? I mean, something like this doesn't just fall out of the sky? (Or does it?)

    Nooooo! You can't open it!! It might be the only unopened specimen in the world! Send it to AFA, they'll take care of it for you ;)

    1. Didn't ask the store owner. He might not even know since one of his cronies may be the guy that found it.

      Can't do AFA man.... against my collecting principles.... heh

  2. Wow, that is something I wouldn't be able to resist. The dilemma would be, to open or not to open. Of course, I would have to open it myself. Look forward to seeing some shiny assembled pics!!

    Next to Armada Unicron of some sort for size comparison of course ;)

    1. It will be opened sometime this year, when I get around to it, or when E gets around to it!

  3. You should open it and take pictures to upload to the TFwiki.


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