Read this today. I like this concept.
"Lovecraft said that the oldest and strongest type of fear is fear of the unknown. And he was an authority on such matters. But that's not exactly it, is it?
We like the unknown. We are hunky dory with the unknown. We are, in fact, perfectly thrilled with the unknown... as long as it remains unknown and we never have to think about it. What we are really afraid of is that the unknown will stand up and demand to be recognised. That it won't get it won't get out of the way quickly enough and we'll step in it, all squishy and moist. We are terrified at night in the dark that the rough, slouching unknown will crawl into bed and give us a hot wet kiss on the neck.
We're not afraid of the unknown. We're afraid of the unknown becoming known." - Fig Keele in House of Mystery volume 2: Love Stories for Dead People.